Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Marketing refers to the overall activity where businesses and other organizations, adopting global perspective, create markets along with customer satisfaction through fair competition.
1999年世界マーケティング協会作業部会の定義
Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create the greatest possible value for all parties to the exchange.